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The New AceRaceParts.com

News Website Update

We're sure many of you have noticed by now the look and feel of our site changed on October 30th and we wanted to share a little bit about why the change was made.

WHY WAS THE CHANGE MADE?
The development of our first website began in late 2013 after we decided to split off from Ace Stainless Supply and form a separate company. The reason why both companies decided to pursue different directions was for the benefit of our customers — both companies would finally be able service 100% of the needs of their respective customers. Having been a Magento Enterprise customer, under Ace Stainless Supply, since 2011, we decided it would be best to remain on the same platform for the time being. The first AceRaceParts.com site launched on December 1st, 2014 and the performance of the site and the user experience worked well. However, we quickly discovered there we some serious issues on the website that needed to be addressed (password recovery issues, customer account issues regarding "your email cannot be found" statements during checkout, etc.). These issues were constantly being looked at by our then-developer team and no real, concrete resolution could be made. In September 2015 our contract renewal from Magento arrived and we decided that with the constant errors, lack of flexibility and extremely high operating costs it was time to look for another solution. We finally found our new solution in early October and the development of the new site, along with a full data migration began. As of October 30th, 2015 the second generation of AceRaceParts.com was born.



WHAT IS THE SAME AND WHAT IS DIFFERENT?
We know that when a site you frequent changes its software platform, design, and user experience overnight it can be extremely frustrating and because of this we had the new site designed to be almost identical in appearance to our previous site — the category navigation is still on the left, the popular products are still in the center, and the brands are still located at the bottom center of the screen. Many of the differences appear in the second-level category navigation, the ability to preview a product using "quick view", and the checkout process. Also, our new platform allows us to add far more information to our product pages which we believe will help eliminate issues regarding compatibility and material selection. We believe that these changes will help improve your experience when navigating our site. 

WILL THERE BE ANYMORE CHANGES?
Yes, there we be minor changes and tweaks to the current website. These minor changes will include cleaning up the navigation to improve the user experience, adding even more detailed product information, and adding more technical pages regarding some of the more challenging topics, such as the differences between material alloys and the types of products we sell.

I HAVE FEEDBACK FOR YOU, HOW SHOULD I CONTACT YOU?
We value any and all feedback from our customers. We want to provide the smoothest and most reliable user experience possible 


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